Master B2B Friday 15

Andy & Brian look at where Amazon is cutting back, what Maersk's layoffs suggest about the state of supply chains, and whether B2B companies are actually preparing for a worst case scenario in 2024.

Andy and Brian wrap up the year in B2B...
- What's the biggest story of the year?
- What's the most surprising fact?
- What's the most disruptive trend?

- Henry Schein is hit with a cyberattack that impacted $150 million in revenues.
- C-level executives are (not surprisingly) concerned about AI in 2024.
- But when we actually heard from B2B eCommerce executives, they had more worries about the economy and having enough budget to follow through on their initiatives.

This week:- Amazon is the largest delivery company (by number of packages in the US)
- Home Depot acquires International Designs Group, and what that means for B2B services.
- Cyber Monday has an impact for mid-market B2B companies, though Black Friday does not.

Listen as Andy, Brian and their special guests gaze deeply into our crystal ball to see what the future holds for B2B eCommerce practitioners.
Download a copy of the report here.

Today on the Master B2B Friday 15:
- Amazon Business' State of Procurement Report finds that 95% of decision makers say there's room for improvement in the procurement process.
- Amazon will sell Hyundai's cars.
- If the vast majority of B2B eCommerce practitioners acknowledge that they're not measuring the right things, why doesn't that change?

This week on the Friday 15:- Can AI chatbots transform customer service?
- Amazon Business adds Affirm as a payment option...can Amazon create the most customer-friendly B2B experience?
- Is price still the deciding factor for B2B purchases?  Forrester recently found that price is why B2B purchases stall or get canceled.  Is that because of the changes in the economy, or changes in the buyer?  Andy thinks it's both.

This week on Friday 15:- Shopify earnings and what that means for their investments in B2B.- Is it up to Gen Xers to adapt to their younger team members, or is it the other way around?- Our poll of B2B execs finds that there's hope for inter-generational communication.

This week on Friday 15:- Amazon had to release monthly average user data in the European Union. We dig into some surprising tidbits.- Amazon's earnings were a positive surprise for the street, and their advertising business is gangbusters.- Younger B2B buyers are putting pressure on companies to create more product experts and fewer salespeople.

This week:- Convoy, the digital freight marketplace, shuts abruptly after raising more than $200 million.
- Key takeaways from B2B Online in West Palm Beach.
- How can eCommerce be used as lead generation for sales?Read our 5 minute recap of B2B Online:https://www.masterb2b.com/resources/b2b-online-west-palm-beach-2023-5-minute-recap/