Master B2B Friday 15

This week on The Friday 15, Andy and Brian discuss:- Fastenal reveals that 57% of their revenue comes from digital channels.
- Should global economic forecasts even have an impact on how you buget?
- Can companies adopt "agile budgeting?"
- Is this an opportunity to grab market share?

The FTC's lawsuit against Amazon brings up some fascinating legal issues around monopolies and whether companies can be harmed by them, even if prices are driven down.  Because B2B is still such a small part of Amazon, we don't expect the lawsuit to impact Amazon's investments in B2B, and neither do members of the Master B2B community.Plus, we discuss Shopify's investment in the Faire marketplace, and why that's a brilliant move by the eCommerce platform provider.

This week on the Friday 15:
Amazon's investment in Anthropic.Gen Z is excited about shopping with AI.Does the c-suite know where to invest its AI dollars?

Andy and Brian discuss whether recent data showing a revenue slowdown for certain distributors is going to affect the broader industry.
 
Then, they talk about whether it actually matters if your salespeople embrace digital.  Is it possible that companies need to accept that buyers have their own channel preferences, so even if you have salespeople holding out on eCommerce, they'll still be kept plenty busy with buyers who prefer a more hands-on buying experience?

Andy and Brian discuss Amazon's new supply chain offering and what that means for distributors.
And what the growth of vertical marketplaces like Faire mean for the industry.