Master B2B Friday 15

This week, Andy & Brian talk about Honeywell's digital transformation, and whether their CEO's decision to be incredibly hands-on is what made that transformation successful.
 
You can read more about that story in this HBR article:https://hbr.org/2024/03/the-chair-of-honeywell-on-bringing-an-industrial-business-into-the-digital-age

This week on the Friday 15:
- Fast food chain Wendy's faced a PR debacle after they talked about their dynamic pricing initiatives.  As Brian said, "don't raise the price of my Frosty!"
- Is dynamic pricing coming to B2B?  Or is it already here?

In this week's Friday 15, Andy & Brian talk about the role marketplaces play in alleviating (or causing) channel conflict.
 
The big takeaway is that manufacturers need to accept that they simply need to be where their buyers buy, and that they can no longer push buyers into the channels that the manufacturer wants to use.
 
 

This week on the podcast, Andy & Brian discuss:
- Sora, the new generative AI text-to-video tool
- The demise of Amazon product aggregator Thrasio
- The changes in how B2B practitioners find job nowadays.

In this week's Friday 15, Andy & Brian discuss:
- A new dating app based on people's credit scores (and what that has to do with B2B)
- The next generation of conversational commerce.
- The Affiliated Distributors Marketing Summit and all of the buzz around AI.

In this week's Friday 15, Andy & Brian talk about:
-Owens Corning buying doormaker Masonrite for $3 billion
-The initial feedback from the Beta group testing Microsoft's co-pilot AI tool
-Whether online revenue is just shifting revenue from the offline channel to the online channel
Learn more at masterb2b.com

This week, Andy & Brian discuss whether a recent court case means Amazon will be treated like a distributor and be responsible for the quality of the products it sells.  
Then they dig into the new Amazon AI chatbot called Rufus, and whether Rufus will put the salesperson out of business.

This week Andy & Brian talk about recent studies looking at remote work.  Are in-office workers getting more promotions than those who work remotely?  Are people who work in the office actually more productive than those who work at home?  And does that distinction even matter?

This week Andy & Brian talk about:
- StitchFix's perplexing decision to open a digital transformation office
- The concept of a "post-digital enterprise"
- How much you need to budget for change management during a digital transformation

Andy & Brian take a look at the state of industry conferences and discuss the results of a recent survey on conferences.