Master B2B Friday 15

What is the biggest disconnect between rank-and-file employees and executives in B2B?

This week, Andy & Brian talk about why frontline employees and executives have such different views on the state of their businesses:
- What's the "purpose gap" and is there a way to reduce it?
- How can companies ensure they're allowing their staff to make forward progress on their projects?
- Is having differing views on the customer the biggest disconnect between executives and rank-and-file staff?

The biggest impediments to setting priorities for your digital strategy

This week on the podcast Andy & Brian discuss:
- How B2C promotions (like Prime Day) impact B2B sales
- Why internal challenges are the reason why digital strategies fail
- 5 strategies for fixing internal challenges

What's the greatest impediment to building a great culture in B2B?

This week on the podcast, Andy and Brian talk through the 6 characteristics of a great culture and how to implement them in your company...
1) Build your culture based on real-world dilemmas
2) Move your culture from abstraction to action
3) Pain your culture in full color
4) Hire the right people, and they will build the right culture
5) Make sure the culture drives the strategy
6) Don't be a purist

Webcast Replay: Accelerating Your Digital Vision

The Friday 15 podcast is off this week for the July 4th holiday, but we wanted to share a recent webcast we hosted about how companies have accelerated their digital maturity.
Join Andy, Brian and expert practitioners including Zoro.com’s CTO Andy Goodfellow, Theresa Kuske from medical device marketplace Chamfr, and Steve Baruch, formerly of MSC, on this special Webcast as they walk through how they overcame obstacles to speed up digital transformation in their organizations.
Master B2B has just released a research report titled Accelerating Your Digital Vision to offer companies a roadmap for how to accelerate their digital maturity. This webcast will bring the findings from that report to life, as we hear stories from the eCommerce trenches.

What's the most difficult part of gaining and sustaining digital buy-in from B2B executives?

This week on the Friday 15, Andy & Brian provide a template for getting and sustaining buy-in for digital initiatives, including:1) How you build the business case.2) How you measure value.3) How you sustain alignment.

Is the first-party marketplace model working in B2B?

This week Andy & Brian take a look at why the hype behind first-party marketplaces has cooled, and whether we'll ever see the promise of the model fulfilled.

What We Learned at the Master B2B Summit

This week Andy & Brian share some of what they learned while hosting the Master B2B Summit in Chicago, including:
 
- Who owns the customer experience at different companies?
- Where should your next budget dollar be spent?
- Who should be the next hire on your team?
 
Plus answers to those questions and more...

Previewing the Master B2B State of eCommerce Report

In this week's episode, Andy & Brian give a preview of Master B2B's State of eCommerce Report, which will be released in July.  But we didn't want to wait to share some of the key findings about how both B2B buyers and sellers have changed their behaviors over the past year.

The Keys to Accelerating Digital in 2024

This week on the Master B2B Friday 15 podcast, Andy & Brian talk about how to accelerate your digital maturity in 2024.  The discussion centers around a new report Master B2B published in association with commercetools called, "Accelerating Your Digital Vision" that's digs into how organizations can quickly speed up their digital maturity.
You can download the free report here.

Should brands sell on Amazon, even without access to customer data?

On this week's Friday 15 podcast, Andy & Brian talk about whether brands should sell on Amazon, even if they don't get access to customer data.  The resounding answer is, "yes," but with some caveats:
- Brian believes the Amazon 3P Seller Central approach makes more sense than the 1P approach...so why do brands still sell to Amazon directly?
- Don't discount the value of Amazon as an awareness tool.
- Brian shared a survey of companies that don't sell on Amazon and the number one reason why they don't is that they don't have the internal resources necessary to manage it -- it wasn't that they have an issue with Amazon in general.