What's the greatest impediment to building a great culture in B2B?

This week on the podcast, Andy and Brian talk through the 6 characteristics of a great culture and how to implement them in your company...

1) Build your culture based on real-world dilemmas

2) Move your culture from abstraction to action

3) Pain your culture in full color

4) Hire the right people, and they will build the right culture

5) Make sure the culture drives the strategy

6) Don't be a purist