What’s the best way for B2B companies to convince Gen Z to build a B2B career?

This week on the Friday 15, Andy & Brian talk about the marketing challenge B2B companies have with attracting younger workers, and some of the strategies that have worked.

“The issue is a messaging problem, it’s not a reality problem.  B2B offers many of the things that Gen Z is looking for - B2C talks about it, but B2B actually offers what this generation wants.”

They discuss how companies have tried advertising with NASCAR, building relationships with local colleges, winning "best place to work" awards and more...