What is happening with B2B eCommerce budgets in 2025?

In our first Friday 15 of the new year, we talk about everyone's favorite beginning-of-the-year topic: budgeting!

 

Specifically, how do you work with your CFO to get the budget you need.  The CFO's job isn't to tell you "no" - their job is (in part) to manage how cash is spent. As a digital executive, your job starts with understanding how your CFO thinks about the world.  Andy & Brian share ideas about how to build better rapport with your CFO so you can grow your side of the business.