What Can B2B Learn from B2C Merchandising?

This week Andy and Brian speak with Denise Foley, ULE Group's EVP of eCommerce, about what B2B companies can learn about merchandising from their B2C counterparts.  

Brian and Denise both have extensive B2C experience and this conversation dives into what merchandising best practices they learned in consumer businesses that they've brought over to the B2B side of the world.  And Andy questions whether any of this will matter when bots are doing all of the purchasing.