The final answer to Amazon 1p vs 3p

For brands selling on Amazon, channel conflict and brand control are still a huge issue.

That's why we recently had an onstage debate at B2B Online in Atlanta to figure out which method of selling on Amazon - 1p or 3p - is the best option for a manufacturer.

As a reminder, 1p is a wholesale model and 3p is a retail model.

In this recap, we discuss: - Which option is the best approach for channel control - what you sell, what you charge, how it's presented?

- Which selling method is preferable from an operational/fulfillment perspective?

- Which is superior from a financial perspective? 

Also mentioned:

Master B2B Forum

Master B2B Nexus