Should brands sell on Amazon, even without access to customer data?

On this week's Friday 15 podcast, Andy & Brian talk about whether brands should sell on Amazon, even if they don't get access to customer data.  The resounding answer is, "yes," but with some caveats:

- Brian believes the Amazon 3P Seller Central approach makes more sense than the 1P approach...so why do brands still sell to Amazon directly?

- Don't discount the value of Amazon as an awareness tool.

- Brian shared a survey of companies that don't sell on Amazon and the number one reason why they don't is that they don't have the internal resources necessary to manage it -- it wasn't that they have an issue with Amazon in general.