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Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success.

But there are several best measures, and in this episode they share which ones.

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Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success.

But there are several best measures, and in this episode they share which ones.

Metrics Month: Is CLV the best measure of eCommerce success?

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