Friday Feb 20, 2026

Measuring the ROI of AI with guest Howard Blumenthal

Andy and Brian are joined by eCommerce expert Howard Blumenthal to talk about how companies should think about the value of their AI initiatives.  Howard lays out a useful set of questions for preparing for new AI projects:

  1. Are we looking at the right workflows for AI?
  2. Are we measuring the right things?
  3. Is our data ready?
  4. Do we have a governance plan?

Plus, learn how B2B eCommerce leaders are approaching the 4 hottest AI categories.

Learn more about the Master B2B Mindshare Summit

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