Making analytics actionable in B2B eCommerce

Andy & Brian discuss the challenges of deciding which data to track, and how to use it to make better business decisions.

They offer 6 ways to make analytics more actionable:

1) Collect data in one place and with a holistic view
2) Compare data over time.
3) Know your KPIs - look across channels, not just eCommerce.
4) Set and measure against benchmarks
5) Set and measure against goals, then monitor.
6) Use testing to impact specific KPIs (bounce rate, conversion rate, AOV, etc).