Is Price Still the Deciding Factor in B2B Purchases?

This week on the Friday 15:

- Can AI chatbots transform customer service?

- Amazon Business adds Affirm as a payment option...can Amazon create the most customer-friendly B2B experience?

- Is price still the deciding factor for B2B purchases?  Forrester recently found that price is why B2B purchases stall or get canceled.  Is that because of the changes in the economy, or changes in the buyer?  Andy thinks it's both.