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In this week's Master B2B Friday 15, Andy & Brian discuss:

- What the unemployment numbers mean for digital investments.

- Why personalization is so much more challenging in B2B than in B2C.

- How you define \"the customer\" in B2B will define what types of personalization you actually need.

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In this week's Master B2B Friday 15, Andy & Brian discuss:

- What the unemployment numbers mean for digital investments.

- Why personalization is so much more challenging in B2B than in B2C.

- How you define \"the customer\" in B2B will define what types of personalization you actually need.