Is Generative Engine Optimization Replacing SEO for B2B eCommerce Companies?

Andy and Brian dig into the new (and mysterious) world of Generative Engine Optimization (GEO) and what that means for how B2B eCommerce companies that are looking to drive traffic to their websites (which is, of course, all of them).

How will it replace their SEO efforts (if at all?)

They share 5 emerging GEO best practices:

- AI answers reduce clicks (AI provides the answer up front)
- Semantic relevance rules: focus on topics, not just keywords.
- Expertise, authoritativeness and trustworthiness (EAT) now more important than anything else
- Structured, scannable content wins
- Visibility is more important than ranking: Success now includes being mentioned in AI outputs, not just appearing in top search results.

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