Is channel conflict a reason not to sell direct in B2B?

This week on the Friday 15 podcast, Andy & Brian talk about how much channel conflict fears should impact your distribution strategy (in short, it shouldn't.)

They dig into 7 ways to sell direct while managing the conflicts:

- MAP and sales channel agreements

- Public vs private pricing (pricing exposed behind logins or inside custom catalogs)

- Assortment variations by channel

- Being mindful of who is selling

- Taking control in marketplace channels

- Provide digital assets and analytics to channel partners

- Channel monitoring and enforcement.