Is a PIM needed in B2B Commerce?

This week on the Friday 15, Andy & Brian discuss:

- Does it make sense for an online marketplace to have brick and mortar locations?

- Should you buy a PIM early in your digital journey, or once you've built up a sizable amount of product data?

- A PIM won't solve your data problem, but it will force discipline on your organization around product data.  So why doesn't everyone have one?