Friday Sep 12, 2025

Has the Composable Commerce approach run its course?

This week, Andy & Brian look at whether there is a future in so-called "composable commerce" or if both tech providers and buyers need to adapt.  Should retailers be in the business of building tech?  And do tech providers need to re-think their approach and offer solutions that offer a mix of pre-built modules and flexibility?  Or is this all the wrong way of thinking about it?

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