Growing Your Digital Business without Creating Channel Conflict

The Friday 15 crew is off this week for the long holiday weekend, but we wanted to share a recent Fireside Chat we held with Shannon Zonca, the Senior Director – Contract eCommerce at MillerKnoll, and Rob Richardson, the Senior Digital Product Manager at MillerKnoll, about how a manufacturer can grow its digital business without creating issues around channel conflict.

In this new interview, you’ll hear more about:

• How a manufacturer can take advantage of their dealer network to grow their online sales.
• The opportunities – and pitfalls to avoid – of growing your digital business internationally.
• How to use your customers and distribution partners to help create your product roadmap.
• Why “share of wallet” may be the most useful metric to take the temperature of your digital business.