Does the Q4 Holiday Peak Matter in B2B eCommerce?

This week on the Friday 15 podcast...

Andy & Brian discuss whether Black Friday, Cyber Monday, and the holiday season more broadly drive sales in B2B.  Andy shares how the season is like the Super Bowl where even if your television network isn't showing the Super Bowl, it's going to impact you in one way or another.

That said, we hear from one practitioner who says that they've tried holiday promotions to no avail.