Master B2B Friday 15

Is Generative Engine Optimization Replacing SEO for B2B eCommerce Companies?

Andy and Brian dig into the new (and mysterious) world of Generative Engine Optimization (GEO) and what that means for how B2B eCommerce companies that are looking to drive traffic to their websites (which is, of course, all of them). How will it replace their SEO efforts (if at all?) They share 5 emerging GEO best practices: - AI answers reduce clicks (AI provides the answer up front) - Semantic relevance rules: focus on topics, not just keywords. - Expertise, authoritativeness and trustworthiness (EAT) now more important than anything else - Structured, scannable content wins - Visibility is more important than ranking: Success now includes being mentioned in AI outputs, not just appearing in top search results.
For more Master B2B resources and events, visit http://www.masterb2b.com And for practitioners, we offer the Master B2B Forum, a free community exclusively for B2B eCommerce practitioners. Learn more at http://www.masterb2b.com/forum

How Should You Select a System Integrator?

Andy & Brian offer six criteria for how B2B eCommerce practitioners should select a system integrator when they are embarking on a commerce technology project.
 
The Friday 15 is presented by Master B2B Nexus, your personal B2B digital lifeline..  Visit us at http://www.masterb2b.com/nexus

Should you hire your platform or your implementation partner first?

This week - Andy and Brian debate whether someone looking to implement a new eCommerce platform should choose their system integrator first, or whether they should select their technology first.  And whether that's the right question to be asking at all...
Visit us at masterb2b.com to see all our upcoming events and to join our Forum.

May 2025 Executive Roundtables Roundup

Andy & Brian talk through their key takeaways from the dozen executive roundtables they held with B2B eCommerce practitioners across the country.

A Report from B2B Online - Chicago

Andy and Brian recap the key themes from B2B Online in Chicago, including what it means when younger executives take over senior roles in a company, and how practitioners are talking about tariffs.
 
Learn more about Master B2B, the online forum and NEXUS at MasterB2B.com.

Is the private equity model effective for the B2B industry?

Andy and Brian recap their on-stage debate from B2B Online where they wrestled with whether private equity is ultimate good or bad for B2B companies. Is it true that PE firms never invest for the long-term? Is it true that your career is at risk if your company is bought by a PE firm? Are there benefits to having a PE owner?Visit our website to learn more about Master B2B.

Is Amazon a Friend or Foe in B2B

Andy & Brian talk about whether B2B companies are correct when they say that they view Amazon as a foe. Brian makes the case that Amazon will only continue to steal market share in B2B, and the best way to understand what they're doing is to be on the site selling yourself.
 
See all the Master B2B events and see how to join the online Forum at MasterB2B.com.

Where are B2B eCommerce executives putting their next dollar?

This week - Andy and Brian walk through the results of a survey they conducted at the Master B2B Summit where they asked B2B eCommerce executives where they'll be investing next...they're surprised at what answers were missing.

The Master B2B Interview: Andy Hoar and VTEX Founder and co-CEO Mariano Gomide

A special for Friday 15 subscribers:Master B2B's Andy Hoar speaks with VTEX founder and co-CEO Mariano Gomide about the company's decision to leave the MACH Alliance, and how he sees the eCommerce software industry changing in the coming years.
This is a really interesting conversation about the future of the eCommerce platform ecosystem, how systems integrators fit into it, and whether the forces that control the industry can ever change.

Can you build a successful career at a family-owned B2B company?

This week on the Friday 15, Andy and Brian speak with Trent Guyer, the VP of Marketing and Digital at Grasshopper Mowers, a family-owned manufacturer of mowers, about how to build a successful career at a family-owned business.
 
Learn more about Master B2B at masterb2b.com.